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Hey guys, I know everyone says the best advertising is word of mouth and I agree, I get alot of business that way. However my company is new to the business, so I was wondering what have yall used that works the best. IE: Radio, door hangers, flyers, post cards, going to construction company with what you do, pamphlets. I have friend that got a me a pretty good deal with some door hangers in a pretty nice neighborhood, so I am hoping something turns out from it. One job pays the door hanger cost. So I am just wondering if yall had any particular luck with one type of advertising for your business?Thanks Brucesyncrowave 250Millermatic 211Fabricator 211iBobcat 250 EFI12VS Extreme24x40 shopSOME OF THE STUFF I HAVE BUILTwww.facebook.com/gowildfabhttp://www.gowildfabrication.com/
Reply:What kind of work are you trying to concentrate on? Door hangers aren't going to bring you in a lot of structural jobs for example. Sort of pointless to call on construction firms if you want to do work on boats for example.Target your advertising towards the end result. If you want marine work, then aim your stuff at boat yards, marinas maybe even tackle shops. If it's commercial kitchens, then you'd target some where else...Small home owner jobs probably isn't going to cover payroll, Sure you might find one or two railings or fence jobs that way, but you might do better with fences if you talk to a pool guy instead. Every pool they install will need a fence..No government ever voluntarily reduces itself in size. Government programs, once launched, never disappear. Actually, a government bureau is the nearest thing to eternal life we'll ever see on this earth! Ronald Reagan
Reply:I would be targeting nice custom homes for handrail and custom side entry gates. Thats why I would be going after the door hangers in the nice neighborhoods. But great points all the way around Thanks!!syncrowave 250Millermatic 211Fabricator 211iBobcat 250 EFI12VS Extreme24x40 shopSOME OF THE STUFF I HAVE BUILTwww.facebook.com/gowildfabhttp://www.gowildfabrication.com/
Reply:DSW is right. you need to know the work you want to do and use resources or contacts that relate. Id start calling high end custom home builders too if you are focusing on the gates etc.- Christian M.C3 Welding & Fabrication - CNC Plasma Cutting-Mobile Welding-Custom welding and fabwww.c3welding.com
Reply:Originally Posted by nrhmarine7I would be targeting nice custom homes for handrail and custom side entry gates. Thats why I would be going after the door hangers in the nice neighborhoods. But great points all the way around Thanks!!
Reply:ive tried several different things over the years, and some worked better than others, and they've changed as time change. What i mean is, a sign billboard along the highway may have been good, say late 90s, when cell phones became affordable for most people. People were still looking where they were driving, and carrying on a conversation w/ others in the car. there minds and thoughts were more open and observant. Now, huh, everyone in the car is in there own world staring down on there phone, including the driver. I noticed a difference in last couple years where my calls come from. internet. lots people have lost there imagination and creativity, they punch in the word they want, and the phone takes over. Not saying approaching a const. superintendednt isn't good, i used to put a sticker on the rent a fence gate, leading into the const. site, figuring anyone w/ the key, has got to be somebody, and every moring he opens the gate, hes staring at my phone number. I like your idea of flyers on nice houses, get some kids on roller skates to plaster them where you want. i used to dig trenches and do sprinkler work. i used to go to freshly built housing tracks where the back yard wasn't done, reach over fence and pin my card on fence. I cant tell you how often, the dogs start barking, people start questioning, rude phone calls about littering there place.
Reply:Originally Posted by Sharon NeedlesGet yourself in good with a couple contractors that do high end work and you won't have to worry about advertising.
Reply:Step #1 is get legit with the city and insurance AND get set up on google for business. https://www.google.com/business/I was in commercial printing and graphic design before I went full time in welding. I could design and print anything I wanted, for free, and I did, and I can tell you that it does not work. Spend your time marketing online. First place to start is getting yourself on google. If you are not on google, you are invisible to people who are searching for your services. period. plain and simple. you do not exist. your note cards, biz cards or refrigerator magnets are garbage for getting new clients. Plus, your target market all have stainless fridges. (magnets dont stick) Society does not use the phone book anymore, they use google. All computers and/or cellular devises are on "GPS" of some sort so when a consumer google searches for "metal gate repair", google is going to supply them with business in their area that meet those keywords. <-- short version. Your website needs to be legit too, from a backend stand point. If your bro-in-law designs something himself, in Word or MS Paint, and hosts it along side his porn stash on his private server, google aint going to push your website to the top of the search results. you will be on page 467. Squarespace.com is the best, web-based website design/hosting service out there for all but the most complicated websites. Landing page, gallery and contact page are all you need to get started and it will be search engine optimized. After this is in place, give it some time and do GREAT work. Ask your clients to search for you on google and leave a positive review, no matter how big or small the job. Especially in the beginning, give away work just to get your reviews, not really, but they are very important. After you collect several-to-many positive reviews, google will see that and give your website even more credibility and rank you higher and higher when people in your area search for your services. Your avatar appears to show you are generally attractive dude will all your teeth. Your girl has a great rack too. There is no doubt in my mind that if you do great work, it is just a matter of time before you will have a solid and thriving business. You just gotta give it time to grow. Dont be in a rush. This is how I went full time welding and it works.
Reply:Originally Posted by Jimmy_popStep #1 is get legit with the city and insurance AND get set up on google for business. https://www.google.com/business/I was in commercial printing and graphic design before I went full time in welding. I could design and print anything I wanted, for free, and I did, and I can tell you that it does not work. Spend your time marketing online. First place to start is getting yourself on google. If you are not on google, you are invisible to people who are searching for your services. period. plain and simple. you do not exist. your note cards, biz cards or refrigerator magnets are garbage for getting new clients. Plus, your target market all have stainless fridges. (magnets dont stick) Society does not use the phone book anymore, they use google. All computers and/or cellular devises are on "GPS" of some sort so when a consumer google searches for "metal gate repair", google is going to supply them with business in their area that meet those keywords. <-- short version. Your website needs to be legit too, from a backend stand point. If your bro-in-law designs something himself, in Word or MS Paint, and hosts it along side his porn stash on his private server, google aint going to push your website to the top of the search results. you will be on page 467. Squarespace.com is the best, web-based website design/hosting service out there for all but the most complicated websites. Landing page, gallery and contact page are all you need to get started and it will be search engine optimized. After this is in place, give it some time and do GREAT work. Ask your clients to search for you on google and leave a positive review, no matter how big or small the job. Especially in the beginning, give away work just to get your reviews, not really, but they are very important. After you collect several-to-many positive reviews, google will see that and give your website even more credibility and rank you higher and higher when people in your area search for your services. Your avatar appears to show you are generally attractive dude will all your teeth. Your girl has a great rack too. There is no doubt in my mind that if you do great work, it is just a matter of time before you will have a solid and thriving business. You just gotta give it time to grow. Dont be in a rush. This is how I went full time welding and it works.
Reply:Dude. your website is excellent. There is a very good chance your website is a square space template, as is your web design companies website. SS is that good, it really is a waste of time to custom code websites from scratch anymore. I have not tried your website on mobile but I am guessing it scales automatically across MAC, PC, IOS, android, phone, tablets ETC. If your website does this, you have a great website. I do not see you on google. When I google your company name, your website pops up on the left side of the screen but nothing on the right side highlighting your business. Your presence on google is tied to a physical location, hours of operation, map on google, reviews. ETC. See that link i shared above. That will start you out. This is what I am talking about. Without this presence, you are invisible to EVERYONE who is searching for your products/services on google. you have to fix this ASAP, and it is free. Below is an obvious google search and you know what the result will be (featured on the right) When someone in Fort Worth google's steel gate, custom metal furniture, metal fence, custom metal entry door ETC., you want google to show your company as one of the companies in the area that does this. The better your website, the better your presence across google and the better your reviews, you greatly increase your chances of google selecting your company in top company google results. It does help to narrow down your specialty of work. Welding everything for everyone is impossible to market. Focusing your business and mastering google is how your phone will ring off the wall within 6-12 months.You are way ahead of most people. excellent work and thanks for your military service. I was borned in FTW and graduated from Aledo High School BTW. But I got the hell out of there as soon as I got married and had my first of two kids. My welding is marketed nationally and internationally (on google) and so I can live anywhere (within reason) I want to. This is my backyard. http://smg.photobucket.com/user/Jimm...8_001.jpg.html It is a far cry from TX FM 1187.Last edited by Jimmy_pop; 09-16-2015 at 12:18 AM.
Reply:Originally Posted by Jimmy_popDude. your website is excellent. There is a very good chance your website is a square space template, as is your web design companies website. SS is that good, it really is a waste of time to custom code websites from scratch anymore. I have not tried your website on mobile but I am guessing it scales automatically across MAC, PC, IOS, android, phone, tablets ETC. If your website does this, you have a great website. I do not see you on google. When I google your company name, your website pops up on the left side of the screen but nothing on the right side highlighting your business. Your presence on google is tied to a physical location, hours of operation, map on google, reviews. ETC. See that link i shared above. That will start you out. This is what I am talking about. Without this presence, you are invisible to EVERYONE who is searching for your products/services on google. you have to fix this ASAP, and it is free. Below is an obvious google search and you know what the result will be (featured on the right) When someone in Fort Worth google's steel gate, custom metal furniture, metal fence, custom metal entry door ETC., you want google to show your company as one of the companies in the area that does this. The better your website, the better your presence across google and the better your reviews, you greatly increase your chances of google selecting your company in top company google results. It does help to narrow down your specialty of work. Welding everything for everyone is impossible to market. Focusing your business and mastering google is how your phone will ring off the wall within 6-12 months.You are way ahead of most people. excellent work and thanks for your military service. I was borned in FTW and graduated from Aledo High School BTW. But I got the hell out of there as soon as I got married and had my first of two kids. My welding is marketed nationally and internationally (on google) and so I can live anywhere (within reason) I want to. This is my backyard. http://smg.photobucket.com/user/Jimm...8_001.jpg.html It is a far cry from TX FM 1187.
Reply:Originally Posted by nrhmarine7I did not see the link
Reply:Originally Posted by Jimmy_pophttps://www.google.com/business/
Reply:I'd be leery of using door hangers. I personally really dislike them, and contact every company that hangs one on my door to ask that they please stop. I have a 'No Door Hangers' addendum on my 'No Soliciting' sign right next to the doorknob. The problem I have with them is that after a day or two they change from advertising into litter and "nobody's home here" signs for the less savory folks that may be wandering around the neighborhood looking for places to break into. If we go away for a few days I really hate to come back home to find that I have the only front door in the neighborhood with a hanger still on the door - you never know who is noticing that we may not be at home over, for instance, a long weekend or a weeklong mini-vacation. I had one local advertising company that was pretty adamant about it being a 'free speech' thing and not a solicitation, but once I explained exactly why I didn't want them they backed off and seemed to understand and put my address on a 'do not distribute' list that goes with the kids they have distributing the things. Last Monday someone came through our block and put these things up...and tonight there are 2 houses on the block that are obviously unoccupied, as they are still hanging on the doorknob. We can stop the mail for a week, we can stop the newspaper, but then someone comes along and puts a 'nobody is home' tag on our door. Don't want to sound too paranoid, but if I take these other precautions when we travel I would really prefer to not have them undone by someone's advertising plan."The problems with quotes on the Internet is, you can never be certain of their authenticity." - Benjamin Franklin |
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